In the race of streaming services, Comcast is still influencing and engaging the college level kids on the cable television and providing them fine entertainment.
Comcast, (broadcasting and cable television network) has been one of the key cable television networks which have influenced the trending market of streaming services and the target audience of college level kids. With the announcement of the Xfinity on the Campus TV service to more than the 100 universities and colleges, the company has increased its audience margin by 60%.
With this IP-based offerings, the students get the access to their mobile devices, computers, and Roku players. The service also renders the 80 Live TV networks and a cloud DVR feature. In the list of latest universities and colleges getting the service includes UMass Lowell, Penn State’s University Park, and Florida State University, and much more.
With this approach, Xfinity on Campus seems like having the over-the-top television experience, but in reality, it is a managed IP video service by college communication network and the built-in boundaries.
Since the launch of the commercial back in 2014, Xfinity on Campus has got overlooked in the portfolio of the Comcast. But, as the growth of the service and IPTV ambitions, Xfinity on Campus deserves the main attention. Now, the students in the school subscribe to the service, but also leave it at the graduation. However, it is expected that the Comcast will manage the continuity between the Xfinity TV services and campus experience in the practical world.
Looking at the updates, the most common connection between a public Comcast subscription and Xfinity on Campus is the coming Xfinity Instant TV service. The service is fully delivered over the IP and also renders a cheaper alternative to the old cable bundle. According to Comcast, the Instant TV service will be available in the third quarter, rendering the classic bunch of channels and a cloud DVR between $15 and $40 per month.
There is no national footprint of the Comcast, and all the Campus users head to Instant TV after the graduation in those regions, where the service is available. Comcast has already cleared that its plan is to focus on the Instant TV marketing efforts on the younger audience. The Xfinity on Campus schools can also prove the valuable sales channels for the Comcast video services.
Areas where Comcast is not present
The fine cable company has cleared that the launch of an OTT video service doesn’t possess any financial benefit and indeed bundling the broadband is the best way to earn some good revenue off the television.
However, Comcast is planning out to make the business service deals outside its hub. It’s quite sure that the company could head to team up with a real estate developer to provide the Instant TV service in the multiple dwelling units (MDUs) or any other housing communities in the country by using the combination of its broadband delivery and the various partnerships with the different internet providers.
Still, there is a light of the possibility that Comcast may decide that the OTT is the only way to cut the competition in the market. But, as the earlier starters could settle in the reliability factor (DirecTV Now, ahem), Comcast can focus on the TV services with its investment. However, OTT is always an open option for the company to switch and render their services to all the worldwide users.
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